Privacy Policy

Last updated: February 7, 2026

1. Introduction

Welcome to Aura ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this policy, or our practices with regards to your personal information, please contact us at hello@aura.style.

2. Information We Collect

We collect personal information that you voluntarily provide to us when you register on the website, express an interest in obtaining information about us or our products and services, when you participate in activities on the website (such as swiping on products to build your style profile), or otherwise when you contact us.

3. How We Use Your Information

We use personal information collected via our website for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations.

• To facilitate account creation and logon process.
• To send you marketing and promotional communications.
• To generate your personalized style profile and recommendations.

4. Sharing Your Information

We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.

5. Affiliate Disclosure

Aura participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites.